Volvo Rents Launches Franchise Referral Program Supporting Breast Cancer Research

Asheville, NC - Volvo Construction Equipment Rents Inc. (Volvo Rents) is joining the fight against breast cancer to "reach high" for a cure. Continuing its search for financially stable and experienced business operators in the United States, Volvo Rents announces the launch of its Franchise Referral Program, offering a $15,000 referral fee for candidates who become Volvo Rents franchisees and open a store. In addition, for each referred candidate who becomes a Volvo Rents franchisee and opens a store in the United States (excluding Hawaii, Illinois, New York, Virginia and Washington), Volvo Rents will donate $5,000 to support the Chattanooga Affiliate of Susan G. Komen for the Cure through December 31, 2011.

The donation component of the franchise referral program does not apply to franchise candidates initially introduced to Volvo Rents through the Volvo Rents franchise referral program if the referrer is a resident of Alabama, Maine, Massachusetts or South Carolina.

The announcement comes as Volvo Rents targets markets throughout North America for expansion in 2010 and 2011.

"Every time a referred candidate becomes a Volvo Rents franchisee and opens its location in the United States, $5,000 will be donated to the Chattanooga Affiliate of Susan G. Komen for the Cure to support the fight against this deadly disease. Susan G. Komen for the Cure is dedicated to saving lives, empowering people, ensuring quality care for all and energizing science to find the cures. Every year, more than 180,000 women and men develop breast cancer," said Ed Benizzi, director of sales, North America for Volvo Rents. For more information, call 866-387-3687 or visit www.volvorents.com/reachinghighforthecure.

Financial stability and solid business experience are prerequisites. Experience in construction-related or equipment rental industries, though helpful, is not required. Typically, candidates have a net worth of $2 million or more with at least $750,000 of liquid assets. Candidates must be serious about franchise ownership and willing to work within the Volvo Rents franchise program.

"Our strong brand recognition, demand for construction equipment rental, and unparalleled incentive and finance offerings allow us to look to the future with great enthusiasm. Volvo Rents distinguishes itself as 'The Friendliest Rental Store in Town' by creating an environment of trust, integrity and value. Being an independent Volvo Rents franchisee continues to be a rewarding experience for our owners," said Benizzi.

Volvo Rents' affiliate, Volvo Financial Services (VFS), lends to qualified franchisees a comprehensive financial package including fleet financing, working capital, delivery vehicle financing and leasehold improvement financing. The amount of financing for qualified franchisees has no limit, but on average is $5 million per store. In addition, VFS continues to provide funding to existing franchisees interested in expanding their businesses. Since 2002, VFS has provided over $400 million in financing to the Volvo Rents franchise owners.

In 2001, with the introduction of Volvo Construction Equipment Rents Inc., Volvo Construction Equipment announced its history-making decision to enter the construction equipment rental business with a franchise model. Company executives saw franchising as an ideal growth model, creating a channel to bring the expanding line of Volvo compact equipment (such as backhoe and skid steer loaders, compact wheel loaders and compact excavators) to market segments nationwide, while offering investment opportunities for local entrepreneurs in the equipment rental industry. In addition to Volvo products, our franchisees purchase products from 130+ alliance vendors with negotiated, special terms. Volvo Rents locations carry an extensive inventory of tools including light towers, generators, pumps, saws, lifts and other equipment. The focus is on daily, weekly and monthly rentals to construction, industrial, commercial and homeowner customers.

Today, Volvo Rents has seventy-nine (81) equipment rental centers open in North America, eighty-two (82) in Europe, three (3) in India and one (1) in Mexico.

For more information, call our business development team at 1-866-387-3687, email askrents@volvo.com or visit the company's website via www.volvorents.com, click on "become a franchisee" and "franchise referral program."

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