Equipment rental store owners and managers as well as those who run companies that supply products to the industry remain very optimistic about growth in 2012.
Of those responding to the American Rental Association’s (ARA) April 2012 Economic Survey of rental store members, 88 percent currently project an increase in annual rental revenue this year. Nearly half of the respondents - 47 percent - say they expect double-digit revenue growth, which is 10 percentage points higher than those responding to ARA’s January 2012 survey.
The positive outlook also translates into equipment buying expectations as 74 percent of the ARA rental store survey respondents said they will spend more on annual new rental equipment purchases in 2012 than they did last year with 41 percent planning a double-digit spending increase this year.
