Husqvarna Construction Products

Husqvarna Launches New Mobile Website

From now on, it will be even easier for customers to receive and find information from Husqvarna Construction Products. All thanks to the launch of a new mobile website.

Husqvarna continues to move forward in the field of digital communication and further increase availability for users. During 2011, Husqvarna launched a new website and now the mobile version takes it to the next level. The mobile site was tailor-made for mobile units, such as smartphones.

“More people use their phones to access the web to find information and that’s a need we’re looking to meet. We want to make it possible for our users to receive information quickly, even when they’re not close to their computers.” says David Hagström, Digital Media Manager. He adds, “We’ll be launching around 30 mobile websites in different languages to meet the needs of our markets.”

The mobile website contains information pertaining to products, support and contacts. Several interactive functions include:

  • Dealer locator function helps the user find the closest Husqvarna supplier, either via GPS or by choosing a location.
  • Tool guide directs the user to the right tool for a certain application.
  • Access to the product catalog.

“The mobile website is important in order to connect our different information channels — the full-scale website, the product catalog and other print materials, our channels on YouTube and Facebook — in an efficient manner,” says Hagström.

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