Duane Wilder, president of Liebherr Construction Equipment Co., today announced that Michael Balella has joined the company in the newly created position of Manager – Parts Marketing. This new role will work closely with the Liebherr dealer organization to further enhance opportunities to increase sales and improve customer service for after-market repair parts. Balella will coordinate parts pricing on competitive items and add additional product offerings to support Liebherr’s market presence in the United States.
"Mike’s background in market development and parts sales with a competitor who is an international manufacturer coupled with his earlier rental and small contractor experience well prepare him for this new role," Wilder said.
Bob Bollinger, parts manager will continue in his present role with responsibility for inventory levels and order fulfilment. Both will port to Wilder.