Custom Equipment Names New North American Sales Manager

Custom Equipment Inc (CEI) of Richfield, WI announces the appointment of Dan Schneider as North American sales manager. His focus will be on the continued channel development of the Hy-Brid lightweight access product family.

Schneider comes to Custom Equipment/Hy-Brid Lifts with 20+ years of manufacturing industry experience in general management, sales & marketing management, business development, corporate planning, and service distribution. Previously, he has held VP sales & marketing and director of sales & business development positions with medium to large global manufacturing companies. Schneider also holds a MBA and BS in business administration.

Steve Kissinger, president and founder of CEI, will be dedicating more time to the strategic development of the company and products.

“We are very excited to have Dan Schneider join the Custom Equipment team," Kissinger says. "Dan will be a great asset to the company and our customers as we continue to be the premier provider of lightweight access worldwide.”