New Firestone Social Media Sites Encourage Interaction Among Ride-Rite Customers

Firestone has created a new blog - The Power of Air - and a Ride-Rite Facebook page that will be utilized to communicate with customers about their truck usage, showcase enthusiasts' vehicles and recognize customer accomplishments. The company will also share stories that are of interest to their towing customers, including hobbies such as boating, camping and outdoor sports.

"Whether you're a weekend warrior or a professional who uses trucks daily to haul, truck owners all want to get superior handling and ride quality while minimizing vehicle wear and tear," said Michelle Schacht, senior product manager, Firestone Industrial Products, Ride-Rite division. "Firestone's Facebook page and blog site will allow customers to share their hauling and towing experiences with us, ask questions, post pictures and more."