Achieved rental rates increased 1.1% on average in July for the rental companies participating in the Rouse Analytics Rental Metrics Benchmark Service.
Rates increased 8.4% relative to July 2011.
Rouse Analytics calculates rate change weighted by prior period activity in accordance with the ARA Rental Market Metrics standard.
The Rental Rate Index tracks rental rates relative to January 2011 for the top equipment categories of major rental companies. The index measures average rental rates weighted by 2011 activity as a percentage of January 2011 rates.