BlueLine Rental

Volvo Rents Acquires Wisconsin-Based FRED Rents

Volvo Rents has acquired FRED Rents, a two-location construction equipment rental company with stores in Madison and Neenah, WI.

The move comes as many equipment rental companies such as Volvo Rents continue to see a “secular shift” in North America as customers – including contractors, construction businesses and homeowners – recognize the advantages of the fixed cost of renting, which also covers maintenance, storage, delivery and more.

According to the American Rental Association, the continued annual growth in rental revenue is forecasted to reach a total of $53.1 billion by 2016. 

“There is a real opportunity for us to gain further market penetration by aggressively selling the value of equipment rental at this point in the economic recovery," said Mike Crouch, vice president of business development for Volvo Rents. “It is our time to help our customer base succeed in their businesses. We are the catalyst that enables economic growth and allows businesses to recover, employ people and strengthen the economy, whether it is in Wisconsin, the United States or globally.”

In addition to Volvo Rents’ expanding line of Volvo compact equipment – such as backhoe and skid steer loaders, compact wheel loaders, compact excavators and compaction equipment – the rental center carries a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets. The focus is on daily, weekly and monthly rentals.

“Volvo Rents is a solutions-based company that provides services that solve immediate issues when people are dealing with capital availability and downsizing of owned fleet due to economic reasons,” said Jeffrey Corcoran, who co-founded FRED Rents in 2002. “I am confident that our customers are in great hands."

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