Other significant findings include:
- Human factor benefits are driving green building more today compared to three years ago—55 percent cite greater health and well-being as the top social reason for green (tied with encouraging sustainable business practice), up from only 29 percent in 2008.
- Energy use reduction tops the environmental reasons for green building—72 percent say it is the important environmental reason to engage in green building.
- Water use reduction is more important today. 25 percent of study respondents cite reduced water consumption as the top reason, up from only 4 percent in 2008. It is particularly important in the UAE (64 percent cite it as a top reason), Brazil (39 percent), and the U.S. (32 percent), ranking as the second most important environmental factor in these countries.
- Improved indoor air quality is also more important today—17 percent cite it as a top reason to engage in green building, up from only 3 percent in 2008.
- For firms not currently doing any green project work, the primary driver that they think will motivate future green activity is the desire to do the right thing. This is in sharp contrast to those involved, suggesting this market is not as familiar with the business case for green building.
"We’ve been on the ground watching the markets shift to green around the world. Today, there are green building councils in 92 countries—more than double what it was when we first looked at the green building market globally in 2008," said Jane Henley, president of the World Green Building Council. "The business case is helping move the markets, and this study underscores the importance of measuring and reporting those benefits."
"This study validates what we’ve experienced the past couple of years — that the business community has fully embraced green building as a strategic business imperative that also happens to have a strong societal benefit," said Rick Fedrizzi, president, CEO and founding chair, U.S. Green Building Council. "We see this as a success of LEED and all the rating systems that have helped drive green building movement globally."
The findings are drawn from a McGraw-Hill Construction survey of firms across 62 countries around the world. Firms include architects, engineers, contractors, consultants and building owners. The sample was drawn from firm members of the World Green Building Council in 62 countries, other global industry associations, and the ENR Top Lists. Of the respondents, 92 percent are members of Green Building Councils around the world.
The results include a feature of 9 countries around the world with sufficient sample for statistical analysis. The study expands and contrasts against McGraw-Hill Construction’s 2008 Global Green SmartMarket Report study. Given the survey sample source, McGraw-Hill Construction compared the sample against a non-GBC member audience, which was comparable in terms of involvement in green and planned activity. Further, the U.S. sample was consistent with McGraw-Hill Construction’s extensive analysis of the U.S. construction market through its Dodge project data.
The study was produced in partnership with United Technologies with support from the World Green Building Council and the U.S. Green Building Council. Other research association partners include the Chartered Institute of Buildings, International Federation of Consulting Engineers (Fédération Internationale Des Ingénieurs-Conseils), Association for Consultancy and Engineering, Conseil International du Bâtiment (International Council for Building), Architect’s Council of Europe, and the Royal Institution of Chartered Surveyors. A separate survey of global manufacturing firms was also conducted.