JCB announces that effective January 1, 2013, Arjun Mirdha will be appointed the Chief Operating Officer of JCB, Inc. overseeing Sales, Commercial Operations, Parts and Service, Manufacturing, Marketing Communications and Product Marketing.
Mirdha joined JCB in 1996 and through his 17 years with the company has gained experience in various roles that include dealer development, parts, service, sales, marketing and new product development. He has also held various management positions in the UK, India and North America.
Serving in his current role as Executive Vice President of Sales / Marketing and Service, Arjun has overseen a 62% increase in overall sales and a 48% increase in parts and service revenue. In addition, the JCB dealer network has expanded national coverage by 25%.
“Throughout his career at JCB, Arjun has provided key guidance and leadership, spearheading many successful initiatives that have led to revenue growth and promotion of the JCB brand” said John Patterson, Chairman and CEO of JCB North America. "His new role will be pivotal to our continued success here in North America.”
Mirdha will continue to serve as the Executive Vice President of Sales / Marketing & Service until assuming his new responsibilities effective January 1.