SANY America announces its first-ever primary sponsorship of a car in the NASCAR Sprint Cup Series. This year, the company is partnering with Tommy Baldwin Racing (TBR) to serve as the primary sponsor of driver Dave Blaney’s No. 7 Chevrolet SS for 14 NASCAR Sprint Cup Series events, and as the associate partner for 22 races.
“We’re excited to start this venture with Tommy Baldwin Racing and NASCAR,” says Kyle Nape, vice president of global sales and marketing at SANY America. “Many of our customers are NASCAR fans, so this partnership is a great way for us to get our name out there. We’re looking forward to a great season with a great team.”
SANY America is the American subsidiary of China construction equipment manufacturer SANY Heavy Industry Co. Ltd., the sixth-largest manufacture of heavy construction equipment in the world. SANY America has been doing business in the U.S. since 2007 and moved into its North American headquarters and manufacturing facility in 2011, in Peachtree City, GA. SANY America has focused on specific products for North America, as well as developing global research and development platforms. Products sold in North America include crawler cranes, rough terrain cranes, port equipment and crawler excavators, all of which use world renown global components.
“SANY America chose to partner with NASCAR and TBR as it continues to strengthen our commitment to North America and our growing customer base,” saYS Kirk Erlinger, director of sales and dealer development for SANY America. “We continue to expand our footprint in North America and want to be able generate more excitement with our company. Being a part of NASCAR and TBR does exactly that.”
In the NASCAR Sprint Cup Series, SANY America will be the primary sponsor of the No. 7 car, which is a tribute to TBR team owner Tommy Baldwin Jr.’s late father, Tom Baldwin Sr. A legendary NASCAR Modified driver, Baldwin’s father sported the number 7NY throughout his career. Working on his father’s cars is how Baldwin got his start in racing, and ultimately led him into NASCAR’s elite series.
Driving the No. 7 car full-time for the third consecutive year, Blaney joined TBR in 2010. In 2011, his first full season with Tommy Baldwin Racing, Blaney earned the team’s best finish and tied his career-best result with a third-place finish at Talladega Superspeedway.
The No. 7 SANY-branded car features a large rendition of the SANY brand logo on the hood of the car, and the word SANY emblazoned in red on the rear sides, trunk and roof. The company name “SANY” comes from the English pronunciation of its Chinese characters (in pinyin sanyi), which means “three ones.”
The three ones refer to the three primary goals in the corporate vision: “To build a first-class enterprise, to foster first-class employees, and to make first-class contributions to society.”
The SANY brand mark incorporates these three core principles with three interlocking numeral “1” symbols. The three numerals point outside the circle to infinite space that represents great possibilities. SANY’s motto is “Quality Changes the World.” The SANY brand will also appear on the No. 7 car’s tractor trailer, driver’s suit and pit shirts.