Christian Heine, president, Bosch Power Tools North America (left) and Bob Hegbloom, director, Ram Truck Brand (right), name Ram the "Official Truck of Bosch Power Tools & Accessories" during the World of Concrete trade show.
Bosch is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.
The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.