The Atlas Copco Dynapac F1000W paver featuring the new brand identity.
Atlas Copco will align the visual identity of Dynapac rollers and pavers to be consistent with Atlas Copco-branded equipment. The new identity launched in April 2013 at Bauma in Munich.
The Dynapac name will continue to be prominently featured along with the Atlas Copco nomenclature. The color scheme will now be yellow and grey, matching all Atlas Copco’s product lines, which include construction tools, portable compressors and generators, and mining and drilling equipment.
Numeric model designations will not change within the new identity, but will be used together with the Dynapac name –Atlas Copco Dynapac F1000W, Atlas Copco Dynapac CA2500, Atlas Copco Dynapac CC624, etc.
“The change supports Atlas Copco Construction Technique’s overall goal to be the world leader in road construction equipment," says Shawn Cheney, vice president of Atlas Copco Road Construction Equipment USA. "Presenting a consistently uniform identity to the global market fundamentally supports this goal.”
The visual change will also strengthen Dynapac, Cheney says. “First of all the Dynapac name is dominantly visible in the product designation," he explains."It shows we are combining the strengths of Atlas Copco with the technological advantages of Dynapac. Second, we are clearly highlighting the benefits of full integration with Atlas Copco, bringing the process and logistic advantages that such a strong group can offer.”
Cheney notes that although Dynapac has been part of Atlas Copco since 2007, few end users knew Atlas Copco was behind new products developed specifically for the North American market and the upgrades within its distribution network.
"The most important aspect of this new look is the message it sends to customers – that Atlas Copco is determined to continue Dynapac's rapid growth in the U.S. and make investments accordingly,” Cheney says. “The change in visual identity is a statement of commitment, a statement of accountability."
Existing Dynapac dealers will be identified as Atlas Copco Road Construction Equipment dealers, Cheney says. The visual identity transitional period will differ from product to product and depend on new product introductions, but full integration should be complete by 2014.