Lawrence (left) is the President and founder of Ace Equipment Sales, Inc. He has been buying and selling equipment since after WWII. He’s still on the road every morning at 6 a.m. and will be 90 in June. John (Right) is the son-in-law of Lawrence and works as the general manager of Ace Equipment.
IROCK Crushers continues its commitment and support to customers with the addition of Ace Equipment Sales, Inc. as its New England/New York dealer. Ace specializes in the aggregate industry, selling stationery equipment, tracked units and rolling stock.
“We’ve always sought to sell high-quality equipment that is designed to last decades, not years,” says John Patton, general manager at Ace. “From what we’ve seen and used, IROCK meets those standards.”
Based in Willington, CT, the family-owned business was founded in 1973 by Lawrence Becker. As a quarry operator himself, Becker realizes the pain of downtime; hence his 40-year mission to provide excellent service, parts and support.
Patton, Becker’s son-in-law, feels IROCK is a good fit for ACE because of IROCK’s mission to manufacture durable equipment, the extensive industry knowledge of the IROCK team and the company’s dedication to service and support.
“IROCK team members have visited our facility several times to help our service and sales departments. They’ve given informative, helpful demonstrations of the equipment we have in stock in order to assist us in selling the product..”
Ace Equipment Sales is now carrying IROCK’s mobile horizontal impactor crushers and tracked screeners and scalpers. Patton, who is well versed in the market in the New England/New York area, feels there’s a big market for screening and crushing equipment in his territory – especially in quarry and recycling applications.
“IROCK’s screeners and crushers are a good niche for us. We had a gap in our product line, and IROCK filled it,” he said. “We’re excited to provide our customers with a broader line of crushing and screening equipment.”
Adding Ace Equipment Sales, Inc. to its dealer network is part of IROCK’s plan to provide exceptional service and support to every IROCK customer. In the development of its dealer network, IROCK strives to assist dealers in expanding as well as provide them with the products and support necessary to meet their needs and boost profits.