The American Road & Transportation Builders Association’s Transportation Development Foundation (ARTBA-TDF) recognized eight public and private sector organizations for their commitment to promoting safety during the association’s 15th annual "Roadway Work Zone Safety Awareness Awards" during its National Convention in Milwaukee, WI.
The competition recognizes outstanding programs, campaigns and technologies aimed at helping reduce roadway work zone accidents, injuries and fatalities. Winners were announced in three categories:
- Outreach Campaigns: Recognizes efforts that promote roadway work zone safety through implementation of employee and/or public education campaigns on a national, state or local level.
- Training Programs: Honors state and local educational programs that promote worker safety on the job site.
- Innovations in Technology: Recognizes the import role that technology plays in improving safety in and around work zones with innovative products and methodologies or innovative applications to existing products and methodologies.
Outreach Campaign/National Level – First Place
DBi Services, LLC: “National Work Zone Safety Week Billboard & High School Outreach Program”
In conjunction with National Work Zone Safety Awareness Week, DBi Services sponsored a series of billboard ads and roadway message boards to remind the motoring public of the importance of driving cautiously in work zones. The billboards appeared along stretches of highway in Florida and Virginia that had the potential to reach 180,000 motorists per week. DBi employees also distributed over 5,000 work zone safety “fact sheets” at rest areas near construction sites and in an effort to educate new drivers on the need to drive cautiously, the company sponsored industry expert presentations to high school students about the dangers of driving in work zones.
Outreach Campaign/State Level – First Place
Missouri Department of Transportation (MDOT): “Don’t Zone Out.”
For over a decade, MDOT has been committed to conducting major safety campaigns to reduce work zone-related crashes around stationary, long-term construction projects, but with an increasingly maintenance-focused program, the agency decided to launch it’s “Don’t Zone Out” campaign, shifting awareness to help motorists identify and safely navigate non-traditional, short-term, moving highway operations. The program aimed to educate the public that “not all work zones look alike” and about the state’s “Slow Down and Move Over” law. It included a series of TV and radio public service announcements, YouTube videos, internet ads, social media posts, distribution of safety materials at rest areas, and a series of news conferences.
Outreach Campaign/State Level – Second Place
Texas Department of Transportation (TxDOT): “Be Safe. Drive Smart.”
The recent boom in oil and gas production in Texas has created thousands of new jobs and many new opportunities for communities throughout the state, which in turn, has led to a dramatic increase in traffic. To protect its employees and the motoring public, TxDOT, in partnership with the Texas Department of Public Safety (DPS), launched the “Be Safe. Drive Smart.” Campaign. It urged drivers to buckle up; drive a safe speed; pass carefully; always stop at red lights and stop signs; and avoid using cell phones while driving. The safety messages were delivered in a variety of different ways, including paid advertising on television, radio, billboards, and gas pumps. Since launching last March, the effort generated 48 broadcast news stories, 38 newspapers articles and 32 online news stories.