American Rental Association

North American Rental Revenue to Reach $38 Billion in 2013

Total equipment rental revenue in North America for 2013 is expected to reach $38.0 billion, according to the latest figures released by the American Rental Association (ARA) from its ARA Rental Market Monitor service. This figure represents a 6.2 percent increase over 2012 with fourth quarter revenue growth projected to be 7.1 percent.

The figure includes revenue for all three segments of the equipment rental industry — construction/industrial, general tool/DIY and party/special event — in both the U.S. and Canada combined.

In the U.S. alone, equipment rental revenue is projected to grow 6.5 percent in 2013 to reach $33.3 billion.

“The general economy in the U.S. has slowed down slightly this year with the gross domestic product (GDP) now forecast to grow 1.5 percent in 2013. That means equipment rental industry revenue continues to grow at more than four times the general economy,” says Christine Wehrman, ARA’s executive vice president and CEO.

“The industry remains vibrant, strong and will benefit even more in the coming years due to nonresidential growth, supplemented with residential construction growth and the strong influence of the energy boom in North America. We expect revenue in the U.S. to grow 8.4 percent in 2014 and 11.3 percent in 2015,” Wehrman says.

According to the late October update, the ARA Rental Market Monitor North American Economic Analysis provided by IHS Global Insight projects revenue growth to accelerate in all segments through 2015 before leveling off in 2016 and 2017. The general tool segment will show the highest compound annual growth rate (CAGR) at 10.1 percent over the five-year forecast while construction and industrial equipment revenue is forecast to see a CAGR of 7.8 percent between 2013 and 2017.

In the U.S., the construction market and consumer spending are expected to be the most important drivers of growth of the equipment rental market in 2014. According to the U.S. economic analysis from the ARA Rental Market Monitor and IHS Global Insight, the U.S. equipment rental market is expected to continue its upward trajectory and show strong growth through 2017. Strong growth in residential and commercial construction through 2015 is expected to fuel the construction and industrial equipment segment, which is projected to grow 9.1 percent in 2014 and 10.5 percent in 2015.

The U.S. general tool segment is expected to grow 7.9 percent in 2014 and 15.5 percent in 2015. The ARA Rental Market Monitor also forecasts party and event rentals to benefit from continued improvement in consumer spending with rental revenue projected to show a 3.2 percent CAGR over the five-year forecast to 2017.

Overall in the U.S., total equipment rental revenue is expected to grow at a CAGR of 8.6 percent between 2013 and 2017, exceeding pre-recession totals in 2015 and reaching $46.3 billion in 2017.

ARA members who are subscribers to the service also participated in a webcast last week with Scott Hazelton, a senior partner with IHS Global Insight, outlining the key economic factors impacting the equipment rental industry.

Hazelton said the U.S. economic expansion, after a slowdown in the third quarter this year, will pick up in 2014 with homebuilding to surge through early 2016. He also said the North American energy boom will continue to create jobs, investment and a competitive advantage in manufacturing, which will benefit equipment rental companies.

Investment in equipment by equipment rental companies also is expected to grow in 2014, but jump in 2015 to surpass $14 billion.

For more information or to subscribe to the ARA Rental Market Monitor, contact Tracy Johannsen at 800-334-2177, ext. 270, or tracy.johannsen@ararental.org.

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