Rental Rates Up Nearly 4% From Last Year

Rental rates increased an average of 0.5% from June to July of this year, according to the October Rouse Rental Report, and are currently up 3.9% relative to July 2012.

Averages are taken from rental companies participating in the Rouse Analytics Rental Metrics Benchmark Service. Rouse Analytics calculates rate change weighted by prior period activity in accordance with the ARA Rental Market Metrics standard.

Also according to Rouse, total fleet physical utilization has increased 0.9% from January to July 2013, going from 62% to 68.4%, compared with 61.6% to 67.5%, respectively, during the same period in 2012.