IronPlanet, a leading online marketplace for used heavy equipment, announced today a strategic alliance including a small minority investment with Mascus, an online marketplace for construction equipment, transportation vehicles and trucks and agricultural, forestry, material handling, equipment, headquartered in the Netherlands.
The agreement includes the seamless integration of the two sites with new remarketing services to aid the ease, speed and availability of equipment. Advertisers will now be able to quickly and efficiently push items listed on Mascus to IronPlanet for auction, further enhancing equipment disposition and speed to liquidity. In addition, buyers on IronPlanet will have greater access to the entire inventory of listings on Mascus.
“I am excited to be working with Mascus and continuing to pioneer and revolutionize how sellers and buyers connect worldwide to satisfy the disposition and acquisition of used heavy equipment. Our integrated online marketplaces will provide unparalleled remarketing services for our customers,” said Greg Owens, CEO of IronPlanet. “We’re excited to bring our 13-plus years of industry expertise and innovative technology to support the needs of Mascus sellers and buyers.”
“Our alliance with IronPlanet will further enhance the offerings and value that Mascus customers have come to expect from our online marketplace. Traditional means for selling and buying used equipment are quickly being displaced through marketplaces like Mascus and IronPlanet,” said Tim Scholte, CEO of Mascus. “I am confident that the joint value we can provide through our listing services to IronPlanet’s auction and remarketing services will make selling and buying equipment even easier.”