Case Construction Equipment unveiled a one-of-a-kind, Ram Laramie Longhorn-inspired 580 Super N Wide Track backhoe-loader at CONEXPO-CON/AGG 2014. The backhoe, which features the iconic Ram Laramie Longhorn two-tone black and white gold paint scheme, will tour the country at Ram- and CASE-sponsored events with a new Ram 3500 Laramie Longhorn Crew Cab 4x4 truck. The machine also features a newly detailed cab designed to match the look and feel of the Ram Laramie Longhorn interior, as well as new chrome detailing and badges to give the backhoe the distinctive Ram appearance.
“Countless contractors rely on both the durability and performance of Ram Trucks and CASE Construction Equipment,” says Katie Pullen, brand marketing manager, CASE Construction Equipment. “Matching this truck and backhoe showcase two of the construction industry’s most enduring jobsite images – the rugged Ram 3500 dually and the tireless CASE backhoe-loader. Ram Truck is an excellent partner to CASE, and we’re excited to spend 2014 showcasing these technologies together.”
Video: Walk Around the Laramie Longhorn 580 Super N with Katie Pullen
"The Ram 3500 Heavy Duty is by far the most capable pickup truck on the market, and like CASE Construction Equipment, is no stranger to hard work. With its long list of best-in-class claims -- including payload, power and towing – the Ram 3500 is well suited for the jobsite," said Reid Bigland, president and CEO – Ram Truck Brand, Chrysler Group LLC. "The award-winning Laramie Longhorn model is loaded inside and out with distinctive Western-style design cues. With its matching CASE backhoe, this rig is a show-stopper."
Stay tuned to CASEce.com for updates on where this exclusive backhoe will be seen and additional details on this one-of-a-kind package.
