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Updated: March 3rd, 2009 03:05 PM GMT-05:00

Contractors Weigh In on the Current Decorative Concrete Industry - Views on the Market

Tom Ralston Concrete Ad
In tough economic times, contractors need to look for opportunities in the market. When the city of Santa Cruz, Calif., notified homeowners they needed to replace aging sidewalks, Tom Ralston Concrete ran this ad in the local newspaper. Tom Ralston says the ad caught the attention of many clients he might not otherwise reach.

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Bob Harris
By Bob Harris
Contributing Editor

Upon returning from the city of "Lost Wages" after the 2009 World of Concrete, I found myself reflecting back on the events that took place and thinking about the general mood of everyone participating in this year's show.

As a bystander in several manufacturer booths and a couple cocktail receptions, it was interesting to listen to the sidebar conversations. Many of the discussions revolved around comments like, "Hey, did you hear that so-and-so lost their job after 19 years of service?" or "Did you hear that so-and-so pulled out of the World Of Concrete at the last minute because of finances and decided not to exhibit?" I don't want to detract anything from the show, which was certainly good, but the buzz seemed to focus around our flailing economy.

I asked two of the many friends I saw at the show how their companies were faring in these rough times. I figured it would be interesting to hear the perspectives of these two highly successful businessmen from two different geographical regions. Here's what they had to say:

Tom Ralston, Santa Cruz, Calif.

Bob: How has the current status of the economy forced you to change your business?

Tom: The current status of the economy has forced us to change our business radically. Our sales are down 40 percent. Changes have been made in three areas:

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