


By Rod Dickens
Contributing Writer
The economy is the "elephant" in the room. It dominates virtually every discussion from large boardrooms to small kitchens. All industries are experiencing fallout, yet if you're in the sealcoating business, you may be providing just the right service at the right time.
"From a property owner's perspective, sealcoating is protecting an important investment," says Seal-Rite CEO Brent Loutzenhiser. "With the housing market on hold in most parts of the country, homeowners are staying put and spending money on maintaining their homes. Sealcoating will protect their driveways and is much less expensive than an asphalt overlay. Similarly, property managers and owners of commercial establishments also understand the value of preventive maintenance on their parking lots."
"The work is there," he adds. "It's up to the sealcoating contractor to deliver a quality job as efficiently as possible. It's no secret that one of the most critical factors for being a success in this business is having the right equipment. Just as your service is an investment for your customers, your equipment is an investment in your business, and your sealcoating equipment will likely be the biggest investment you will make."
Loutzenhiser emphasizes that whether you are buying your first machine or upgrading to a larger unit, the decision should not be made in haste. "Do your homework," he says. "Determine the types of jobs you will be doing: primarily residential driveways, primarily commercial parking lots, or a little bit of both. If you're just starting out, will you be working part-time or full-time? How far are you from your material supplier? Being close and making fewer trips to get sealer will give you a definite advantage over a competitor who is two hours from his supplier."
Size counts
Seal-Rite manufactures a full-line of sealcoating equipment from a small, portable spray system with no tank to a self-contained spray system with tank, trailer, and extras such as an on-board gravity feed fuel tank, extra-large deck, room for a melter, lots of storage space, and lights for nighttime use.