ForConstructionPros.com

Some people say you need to focus on the big picture, but for Steve Montano, it’s the details that really matter. Montano, president of Action Striping, Westminster, CO, says that attention to detail is essential in his business, both on and off the pavement. And he has made sure to put his words into action.

Montano started part-time in the striping business 12 years ago when he saw there was a niche to fill. Now a full-time business, Action Striping does most of its work in parking lot striping – about 90% Montano says – but also offers signage, parking blocks, and minor pothole repair.

For example, it may seem like a minor detail, but Montano paints all of his trailers a bright yellow so customers can easily recognize him when he is out on jobs. Another way Montano makes sure potential customers get the details of Action Striping’s business is through what Montano refers to as “pleasantly persistent.” Montano always carries business cards with him, and he is always handing them out. But the follow up is what really matters.

“Once I make a contact with somebody I will contact them a week or two weeks after that to remind them that I’m still around. After that I try to contact them at least once a month with a phone call or e-mail to put my name in front of them.”

Probably the area where Montano pays the most attention to detail is customer service. “I think customer service is a part of the job all the time,” Montano says. “I really don’t have to give it too much thought anymore because it’s something I’ve gotten so use to doing.”