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Updated: July 8th, 2008 05:26 PM EDT

Are You Using Your Financials Like a CPA Would?

Pavement Network offers insights into how to get the most out of analyzing your company's financial figures

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Allan Heydorn
By Allan Heydorn
Editor

With the season slow or stopped, contractors are reflecting on how 2005 went, what 2006 will bring, and what they can do to squeeze another percentage of profit from the upcoming season.

Most contractors begin by looking at their financials, the breakdowns that show how much it cost the company for materials, labor, sales, office, and more. But as you look at the numbers (you do have the numbers to look at, don't you?) how do you decide what you can do to generate a little more profit? Sure, you can increase your gross sales (through more aggressive selling, marketing, or some type of expansion), assuming that if your gross margin percentage remains constant and with your fixed costs covered that most of your additional revenue after direct and indirect costs will fall to your bottom line. But that does require somewhere along the line an increase in fixed expenses (sales and administration) to support the additional revenue.

But if you simply want to determine if your company is performing at its optimum level, how do you go about doing that? What numbers do you look at, and, more importantly, how do you know if your numbers are where they should be so you can be as profitable as possible?

Well, 13 contractors throughout the United States have at least a little bit of a handle on how to make sure they're as efficient as possible, and they've agreed to share some of their information with Pavement readers. The 13 contractors, part of the Pavement Network, range in size from $5 million in annual sales to $30 million in annual sales. Among them they perform all types of paving and pavement maintenance work, though not all 13 companies perform all types of work.

"What's important is to look at your financials on a monthly, quarterly, and annual basis as a tool to help you manage your operation and find the strengths and weaknesses so you can capitalize on your strengths and turn your weaknesses into strengths. That's what financials are designed to do," says Harold Green, president, Chamberlain Contractors, a Pavement Network member. "When looking at financials it's not the bottom line profit that matters, it's understanding how you get to that bottom line that's important."

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