ForConstructionPros.com

Following a March strategic planning conference, the North American Power Sweeping Association (NAPSA) has embarked on a broad-based program to increase the national sweeping organization's visibility among contractors, municipalities, and national property management associations.

According to Amy Allen, administrative director, the effort began with NAPSA's updated motto and the creation of a new logo, which was introduced to the industry in June.

Since then NAPSA is in the midst of a direct-mail marketing campaign aimed at introducing contractors and sweeping equipment manufacturers and suppliers to the organization and its benefits.

"Already that postcard campaign has borne fruit as we have added a number of new members," Allen says. "In addition we know it's increased awareness of NAPSA because traffic on our web site has increased substantially."

Incoming president Dale McCaskill, Southco Sweeping and Maintenance, Camden, SC, says the next phase of the marketing campaign is to strengthen ties between NAPSA and the various property management groups such as the Institute of Real Estate Management and the International Council of Shopping Centers (ICSC). NAPSA will be exhibiting at ICSC's show next May in Las Vegas.