ForConstructionPros.com

When a contractor is looking to make a splash in the market it most-often turns to its marketing efforts, where the logo and corporate colors can be changed to demonstrate a revitalized, high-impact presence. If it's done right name recognition grows, business grows, profits grow, and the company is on track for market dominance.

Looks like Quality Shopping Center Maintenance did it right. They redesigned their logo and introduced a highly recognized color scheme, and anyone living or working in the New Jersey/Staten Island market has probably seen and remembered the bright red, white, and blue construction equipment with the Twin Towers incorporated into the logo.

Michael Piazza, vice president and partner with Ted Albanese, president, says that as Quality Shopping Center Maintenance was reconsidering its marketing scheme, New York City underwent the attack on the World Trade Center and suffered the loss of almost 3,000 people. Everything came together at once – the company considering a new logo, new color scheme, and a desire to honor the people who died in the World Trade Center and demonstrate the patriotism the company felt for the country – and the direction was clear.

"We know quite a few people who were in the towers, and we know people who had friends and family in the towers. We wanted to do something to commemorate them," Piazza says.

So first they established a corporate color for equipment…white, which was soon followed by red and blue. Ever since 9-11 every unit Quality Shopping Center Maintenance puts in the field has a red, white, and blue color scheme. Even the contractor's wheelbarrows and light towers are painted red, white, and blue.