ForConstructionPros.com

There aren't too many striping companies that go to market as the highest-priced striper around, but D.H. Striping does — and the approach has been successful in the contractor's Florida marketplace.

"We are the highest-value striping company in central Florida by far, and we're also in the upper tier of pricing and our customers know it," says Don Hess, vice president. "It upsets some of our competitors — that we can price ourselves this way, still keep our old customers, and pick up new ones — but we think that says a lot about the way we go about our business."

Located in Oviedo, FL, D.H. Striping has built up the high end of the striping niche by stacking the blocks that will support the higher-end pricing: excellent customer service, quality workmanship, knowledgeable and skilled employees, and good, well-maintained equipment.

And all that is backed up by a corporate philosophy based on education and communication.

"We believe contractors need to be a resource for the customer," Hess says. "That's what we try to do. That's where the growth of our business came from and where growth will come from in the future."

And when you are a resource, when you provide a service, when you are not viewed as a commodity, you can justify the premium fee you charge.