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Updated: July 8th, 2008 05:26 PM EDT

Embracing technology

Eye on Rental

Dick Detmer
By Dick Detmer

These days, tiny cell phones have hundreds of capabilities, yet there are a surprising number of rental business operators using only the basic features of the technology around them. From your computer system and website to phones and security system, now's a great time to reevaluate how you're using technology.

I've seen the computer system challenges and frustrations some of you are facing. Some of you spend far too much time struggling to extract even the most basic service out of your system. Your computer system shouldn't be a source of continuing frustration. It should help you to make better decisions, save you time, and make you more money.

A few rental computer systems have far more capabilities than most rental business operators are using. While these rental software providers have invested time into adding features, they might need to spend some time making their programs more user friendly.

Some systems are a bit easier to use than others. The degree of sophistication (and ease of use) needed to operate a successful rental business today is forcing rental business operators to consider switching systems.

Cordless phones inside your business could reduce the time it takes to answer the phone and reduce the number of missed calls. It's no use advertising and getting a potential customer to call if you can't get to the phone in time.

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