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Construction Equipment Rental Feature Articles

Updated: July 8th, 2008 05:26 PM EDT

Rental is Here to Stay

AED report shows popularity of rental to increase and the difference between dealers and rental businesses will blur

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Garry Bartecki
By Garry Bartecki
Contributing Editor

AED recently completed and mailed its new Rental 2006 report. The association surveyed construction equipment dealers, rental companies, manufacturers and end users. In the end it seems clear that rental has become more popular, and as all parties concerned figure out ways to improve the rental transaction, its popularity will continue to increase.

Probably the biggest increase in rental activity reflected by the report is in the dealer segment. Since 1980, rental activity among dealers increased from 57 to 99 percent. Dealers have offered rent-to-sell for many years, but now also offer rent-to-rent services as well. The rent-to-rent offered by dealers is not as flexible as a rental company program, however, as a large percentage of dealers don't offer daily rentals, probably because of the type of equipment they rent.

Dealers plan to add to their rental fleets. More than 50 percent plan to add brands, expand size offerings and types. There are no plans to decrease rental fleets. Earthmoving equipment makes up most of the dealer fleet. Aerial work platforms and scissor lifts make up a small percentage of their total fleets. General construction equipment, such as compressors, pumps, light towers and generators, are carried by about 25 to 30 percent of the dealers responding. It appears they like to stick with what they sell and fix without any complications.

As far as rental companies are concerned, I was surprised to see that 60 percent of the respondents offer rent-to-sell as well as rent-to-rent. Rental companies appear to be open more days per week, but about the same hours per day as a dealer.

Approximately 75 percent of rental companies plan to increase their offerings in 2006 by adding new brands, sizes and types of equipment offered — a much higher percentage than the dealers. Another surprise was the number of rental companies that carry earthmoving equipment in their fleets. The bigger the rental company the more likely they will carry earthmoving equipment.

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