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Eye on Rental

Updated: July 8th, 2008 05:26 PM EDT

Dealing with uncertainty

How to keep your employees morale up during a down economy.

Dick Detmer
By Dick Detmer

In talking to employees of clients of mine, I’ve found that many employees are experiencing plenty of stress. As many of your busy seasons are already underway, it’s important to have your staff fine tuned and free of unwarranted stress. Having employees mentally prepared to handle the mental and physical rigors of the rental business is important on a number of levels.

First, you care about them as fellow humans and you don’t want others to worry needlessly. You know that too much negative stress is not good for anyone. You also know that stressed out employees can’t be good for business. And finally, employees with too much work uncertainty are not happy and may seek other employment. So, ask yourself what you can do to alleviate some of their concerns.

All of us are bombarded with print and broadcast reports of how our economy is going downhill. We get a constant barrage from politicians and others who lament how awful the financial institutions are doing, how bad our currency is doing and how the building industry is in a terrible slump. Every gas station we drive by reminds us that prices are going up - and for many, increasing costs are not being offset by increasing income.

Your employees might be wondering if your company is healthy enough to survive in the long run. Remember, employees are not able to view your financials, so they may mistakenly believe that your business is heading south - fast.

Remember to reassure employees. Give them encouragement and positive reinforcement. Employees need to know how they are doing. Also, tell and show them that your company is headed in the right direction. If your company is experiencing some temporary setbacks, give them the good news, too.

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