

By Jenny Lescohier
Editor
On April 27, the rental industry lost one of its most well-known, influential and supportive members when Paul L. Schubert passed on. He was known by family, friends and associates for his loyalty and respect as well as for his desire and ability to help others.
Born June 18, 1934 in Baltimore, MD, Paul began his business career as a "jobsite" tool salesman for a contractor equipment dealer in Philadelphia. He went on to hold several managerial positions with several leading manufacturers of cutting, sawing and drilling products for the construction industry. In 1976, Paul joined the ACC Corp. as national sales manager and by 1979 was promoted to vice president and general manager.
In 1983, Paul founded Pro-Cut Products Inc. and guided the company to a prominent position in the U.S. construction industry. In so doing, many believe that Paul was the most instrumental force in introducing diamond blades to rental companies.
Paul sold Pro-Cut to the Norton Co. in 1989, while retaining his position as president and chief operating officer. In 1992, he was promoted to director of marketing, Norton Superabrasive Division, and in February 1993, he assumed additional duties as Norton sales training director, North America Operations.
The customer is the boss
Paul built his career on the notion that a company’s goals and initiatives should be based on customers’ needs and not on balance sheet performance. It’s due in part to this philosophy that when many of his friends and associates recall his career, they remember the way he supported his customers and employees.