ForConstructionPros.com

Despite the slump in residential construction and the threat of a slowdown in non-residential activity, aerial work platforms continue to be in high demand across North America. We asked a few leading manufacturers for their take on the future of this hot business segment and what it means to rental businesses. Included in the discussion were Chris Koch, general manager - North American operations at Haulotte Group, Howard I. Kaplan, vice president product parent for aerials with JLG, and Linda Mayer, vice president and general manager, global marketing and product management for Terex Aerial Work Platforms.

Q: How would you characterize the current demand for aerial work platforms?

A: (Koch -- Haulotte) In the North American market, the demand for small aerial work platforms has softened due to the downturn in the housing market. The commercial market for large AWPs remains active and should remain active through 2008. Therefore, demand for large AWPs ... should remain strong as well.”

(Kaplan -- JLG) “The demand has been on the increase year over year since 2005.”

(Mayer -- Terex) “There is continued strong demand in the lift market in infrastructure construction, maintenance and repair applications. There is a direct correlation between improvements and growth in infrastructure and demand for lift products. Although residential construction is clearly declining, we are seeing growth elsewhere.”

Q: Do you expect demand to increase, remain stable or decrease over the next couple of years?

A: (Kaplan -- JLG) “We would expect to reach peak demand in early 2008 in North America. When we look worldwide, however, we see growing demand for at least the next few years, despite the possibility for some soft spots along the way.”