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How to Market Porous Asphalt Pavements

Porous asphalt pavement, left, lets water flow through, while dense-graded pavement remains impervious, right.

Hooker Creek Companies demonstrates porous asphalt pavement at a parking lot in Oregon.

Hooker Creek built a waterfall in a parking lot to demonstrate the effectiveness of porous asphalt pavements.

Snow and ice build up on dense-graded pavement, left and rear, while porous asphalt stays clear, right.

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By Asphalt Contractor Staff

Moyna is Grimes Asphalt's lead marketer of porous asphalt pavements. Last year alone, he made 56 presentations explaining porous asphalt to:

Geotechnical engineering firms

Civil engineering firms

Architectural firms

Universities and schools

Developers and general contractors

Associations and conferences

Both Moyna and Jill Thomas, the associate director of the Minnesota Asphalt Pavement Association (MAPA), host "Lunch and Learn" sessions that seek to educate specifiers about porous asphalt.

Consultants typically work on a billable-hours basis, says Thomas, but they're expected to take lunch, which is non-billable. So the state asphalt association buys the engineers a box lunch, which they can eat while Thomas talks to them about porous asphalt. Thomas estimates that she has done some 70 to 75 "Lunch and Learn" sessions for various design firms and agencies.

When Moyna is planning a presentation, he gives his contact flyers to distribute that explain porous asphalt.

In a "where", "when" and "why" format, the simple one-page flyer elaborates on how porous asphalt systems temporarily store runoff and eliminate the need for retention basins. Plus, the flyer directs readers to Grimes' website, which features a video clip of porous asphalt in action (www.grimesasphalt.com).

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