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But with infrared, a contractor can apply thermoplastic in less ideal weather conditions. The infrared dries the pavement as it heats it up. The thermoplastic can then be applied to the pavement and completed in a quicker time because an infrared heater can cover a larger area than a standard torch, Burke says.

Contractors can also use infrared equipment to offer services in the off-season. Being able to offer services at times other contractors can't can increase business and profit. "If you're one of the few who are willing to go out and work on the off-season, I believe that you have the luxury of charging a premium to the customer at that point in time," Burke says.

What to consider
Research is essential for any contractor considering adding infrared equipment, Marshall says. Determine what you want to use it for and where. Decide on your target markets and who your customers will be. Research the different manufacturers and equipment available. And make yourself familiar with the infrared industry itself.

Possibly the biggest concern for a contractor looking into infrared is the cost of the unit. Infrared equipment can range in price from the low thousands to more than $40,000, Burke says.

How much money can be budgeted for the purchase, use, and maintenance of the equipment must be taken into consideration before a contractor adds anything new to his or her equipment line, Marshall adds.