ForConstructionPros.com

Employees drive marketing

Finding and keeping employees is part of J.B. Bostick's approach to the business – and is the basis for their effective word-of-mouth advertising.

"We find the right people, train them how we need the work done, and then we keep them," Bostick says. "Keeping them with the company helps keep the quality up."

Bostick says the company works hard at presenting a distinctive, professional image, so all crew members wear uniforms. Equipment is well-maintained and is painted a striking bright black with yellow lettering, trimmed in charcoal grey, with chrome wheels, stacks, and bumpers.

"We have this image and the employees feel it and take pride in it," he says. "We look great on the street and get a lot of calls because of it."

Bostick says "appearance is important," retaining employees drives their success. He says they are able to retain employees because the employees are well paid, Bostick employs them through down months, having them maintain and repair equipment, and because they have a bonus program.