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"An ad for "operator" brings a different type of person in here," he says. "The people who work for us are operators. They are operating a piece of expensive equipment and we expect them to operate, not just drive it. We also expect them to get out of the vehicle and do what's needed on each job, and too often people applying for a "driver" opening are unwilling to get out of the vehicle."

Once it hires people, Commercial Power Sweeping makes a strong effort to retain its good employees, and the fact that some have been with the company 14 years demonstrates their efforts are successful. Stauty says that in addition to compensating employees well, the company provides full benefits, including medical, dental, and health insurance and a retirement program. They also pay for uniforms and buy each employee two pairs of boots a year.

"We're only as good as the people we have doing the work, so it just makes sense that we do what we can to keep them," he says.