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“I make sure whenever I buy it’s the best I can buy,” Johnson says. “If I can add anything better to it I do.” This was the case with his dump truck. Johnson says he bought a semi’s cab for the truck and took the sleeper off it. He then added another axel and a dump bed. Putting together his own truck saved a good deal of money, Johnson says.

One thing Johnson says he stresses when it comes to his equipment, as well as his employees, is a clean, neat image.

Making a good first impression as well as continuing that impression is key to business for Johnson Asphalt. A clean image is important because it reflects on the job, Johnson says. This impression starts from the moment Johnson and his employees drive up to the jobsite. “The first thing a lot of people say is we made a great impression,” he says.

In order to keep his equipment and trucks looking neat and clean, Johnson designates every Friday as cleaning day. If that isn’t possible, the equipment gets washed the next day or before it leaves the asphalt plant and heads to a jobsite.

Customer satisfaction and a good impression guide Johnson’s business because they carry over from job to job. “I don’t depend on the job I am working on to make a living. I depend on the next 10 jobs.”