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Editor's Perspective

Updated: October 1st, 2008 11:09 AM GMT-05:00

Build on Your Strengths and Fix the Weak Spots

Editor’s Commentary

Becky Schultz
By Becky Schultz
Editor

Take a look at your strengths and analyze how you might be able to capitalize on them to further grow your business. Talk to project managers, field supervisors and other personnel to see if there are areas that could still be improved upon, or opportunities yet to be tapped.

Ask current customers if there are additional services you can offer — either through self performance or subcontracting — that will enable them to benefit by reducing the number of contractors they need to interact with on a project, and you to benefit by capturing a bigger piece of the pie. Use caution when expanding into unfamiliar territory, but don’t be afraid to find additional uses for the skill sets and equipment already in place.

Prioritize the weaknesses on your list to determine which areas require immediate attention. Place an emphasis on those that directly affect profitability. For example, if exceeding estimated equipment costs on jobs is a recurring problem, make it a top priority to determine why it’s happening and how to correct it.

If jobsite safety is a weakness, it should also be placed at the top of the priority list. The construction business is too risky, and the repercussions too steep, to shove safety concerns to the back burner.

Of course, there may be situations that require you to spend money in order to overcome a problem area. Say that you have problems managing jobsite logistics. An investment in updated project management software could provide quick ROI via improved work flow and reduced project duration.

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