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If You Build It, Will They Come?
Here are some hints and help for getting customers to your website - and back again
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"If your prospect clicks on the link, they will be redirected to your site," he continues. "Since the web knows geographically approximately where your potential customer is accessing the web, you can arrange with the search engine to only display your advertising link if the prospect is close to Kalamazoo."
How will you know if all your marketing efforts are working? Depending on the hosting company you use, youll have access to different site analysis tools, such as hit counters.
"Using these tools will allow you to see how many people are visiting your site on a daily basis," says Dick Detmer, rental business consultant. "Its also important to analyze the effectiveness of the other advertising channels that send prospects to your website. You could have a top-notch website, but if nobody goes there, it wont matter."
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