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"Builders are asking too much for too little in many cases. Too many contractors are just installing at rates that don't give them the time to do it properly."

That's why Bencker spends a lot of time telling potential customers what they get for their money.

"We try to educate the homeowners on the materials and processes we are going to be using, and why that matters," he says.

The company also offers a three-year warranty on its work, as well as providing customers a care sheet detailing how to take care of their decorative concrete.

"As part of our package, we also offer a one-time visit to show them how to touch things up if they need to," he says. "After that, we charge an hourly fee if they want us to come back and do their resealing or maintenance work."