ForConstructionPros.com

Unlike many contractors, Bencker also uses a written agreement on all projects covering insurance issues, all work to be completed and a payment schedule.

By putting all of it in writing, Bencker finds that most customers appreciate the cost of doing business. "They understand that working with a reputable contractor is reflected in fair pricing to cover the costs of the business," he says.

That dedication to customer service and professional appearance has helped Decorative Concrete Solutions, especially with residential customers.

About 95 percent of the company's work is residential, with about 70 percent coming from homeowners on exisiting homes. The rest is from builders on new construction. Only about 5 percent is from the commercial market.

"We bid on a lot of commercial jobs, but we find we're typically underbid because they are just going for low price," Bencker says.