Bosch, Ram Truck Form Strategic Partnership

Co-branded events and product development opportunities highlight the companies' partnership

February 5, 2013

Bosch Power Tools & Accessories

Christian Heine, president, Bosch Power Tools North America (left) and Bob Hegbloom, director, Ram Truck Brand (right), name Ram the "Official Truck of Bosch Power Tools & Accessories" during the World of Concrete trade show.

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Robert Bosch Tool Corporation and the Ram Truck brand announced a partnership at the 39th annual World of Concrete trade show naming Ram the "Official Truck of Bosch Power Tools and Accessories."

Video: Bosch Tools and Ram Truck announce a strategic brand alliance

Bosch is launching the strategic U.S. alliance with Ram Truck to focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.

The strategic combination of co-branded events and joint advertising will keep the Bosch and Ram brands top of mind with American tradesmen. The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.

Ram Trucks

Bosch Power Tools & Accessories

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