First-half industry revenues are down 4.6% but climbing North American retail sales of Caterpillar and Komatsu machines will support 5% to 10% industry growth
One way to brand your business is by communicating with your customers in a way that they enjoy; make it fun. Caterpillar Inc. is doing just that with a video kicking off its new branding campaign.
Construction equipment supplier seeks to 're-energize employees and dealers around its brand promise and create a culture around what our customers need and deserve'
Hertz just announced it will spin-off its Hertz Equipment Rental Corporation (HERC) to shareholders, while Volvo just completed the sale of its equipment rental business, Volvo Rents, to Platinum Equity Partners. What's going on?
International Equipment Solutions -- marketer of Bradco, CP, FFC, Harley, JRB, McMillen and Sweepster brands -- looks outside the US for both acquisitions and growth