One way to brand your business is by communicating with your customers in a way that they enjoy; make it fun. Caterpillar Inc. is doing just that with a video kicking off its new branding campaign.
Construction equipment supplier seeks to 're-energize employees and dealers around its brand promise and create a culture around what our customers need and deserve'
Hertz just announced it will spin-off its Hertz Equipment Rental Corporation (HERC) to shareholders, while Volvo just completed the sale of its equipment rental business, Volvo Rents, to Platinum Equity Partners. What's going on?
International Equipment Solutions -- marketer of Bradco, CP, FFC, Harley, JRB, McMillen and Sweepster brands -- looks outside the US for both acquisitions and growth
Dedication to lifting and material-handling machines offers significant growth potential for the supplier
Battery-operated LED inspection light offers a handhelp lamp options for lighting small spaces
Mobile app provides users with images of all necessary crane opeartor hand signals
Editorial intern, April Schultz, describes the process of using leftover materials to create simple yet unique concrete and plywood stools.
Editorial intern, April Schultz, describes the process of working with concrete for the first time and what tools she used to problem solve during the creation of a concrete bedside table.
Editorial intern, April Schultz, explains the process and obstacles she had to overcome during the making of a "Zipstitch Chair."
Editorial intern, April Schultz, describes the process and tools used during the creation of a cat tree for her energetic cat, Safiri.
Caterpillar's 336E Hybrid excavator and Deere's 644K Hybrid loader are both moving about 50% more tons of material per gallon of fuel burned. Can you afford not to check them out?