After more than three years as exclusive distributors in North America for Dinolift (Finland), ReachMaster Inc. and Dinolift have mutually decided to terminate their current agreement effective Dec. 31, 2017.
Ebbe Christensen, president of ReachMaster explains: “When we signed on with Dinolift in 2014, both parties knew it would be an experiment, as none of Dinolift’s products were known in the market, neither from a name nor a segment point of view."
Christensen adds that although moderate success has been achieved with Dinolift’s self-propelled RXT series boom lifts with outriggers, and the track-based XTC series, overall it doesn’t add up to the total market penetration both companies had hoped for.
Karin Nars, sales and marketing director for Dinolift, comments that “Despite a very close cooperation between us, neither of us believe the results we both want can be achieved in the near future under the current agreement, and as such we both respect the priorities that prevail in our respective companies."
Both Christensen and Nars note the companies are parting in an absolutely friendly and professional manner, and stress there will be no changes in parts supply or technical support for sold units, which will continue to be supported by both ReachMaster Inc. and Dinolift.
