| Interactive Opportunities (Return Home) |
Create Traffic at your Show Exhibit
Use the preferred source of show information: The Show Daily.
Interactive opportunitues for the CONEXPO-CON/AGG 2008 and IFPE 2008 Official Show Daily published by Cygnus Business Media Inc.
The Show Vantage
The CONEXPO-CON/AGG & IFPE 2008 e-Newsletter covers the products, news and stories leading up to the event and delivers your advertising to potential buyers now.
- Reach 83,850 buyers while they are researching their 2008 heavy equipment purchases.
- Bring your message right to them.
- Be seen as industry leaders supporting the biggest event of the year
This event only happens once every three years so make the most of it with the CONEXPO/CON-AGG & IFPE e-Newsletter.
Advertising Opportunities Available
Sponsorships
Banner and Skyscraper Positions
Video Link Advertising
Advertise in 10 issues reach key decision makers for a total circulation of over 830,000.
Prices: Call 1-800-547-7377 for details.
E-Blasts
Send your message to readers who ask to receive your promotional advertising. Over 40,000 construction equipment professionals have requested that we e-mail them promotional e-mails (NO SPAM!) from advertisers like you. Target your niche market by construction category from one of our specific subscription lists: Equipment Today, Asphalt Contractor, Concrete Contractor, Construction Distribution, OEM Off-Highway, Pavement Maintenance, PRO Magazine, Rental Product News and ForConstructionPros.com. Our reporting will tell you how many E-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the E-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.
Price: $.20 per name
| Property | Opt-Ins |
|---|---|
| Asphalt Contractor | 4,150 |
| Concrete Contractor | 8,679 |
| Construction Distribution | 7,259 |
| Equipment Today | 21,014 |
| ForConstructionPros.com | 8,663 |
| OEM Off-Highway | 7,038 |
| Pavement | 7,040 |
| PRO | 14,947 |
| Rental Product News | 8,299 |
Product Showcases
Stretch your budget with a Product Showcase!
A Product Showcase provides an electronic advertising vehicle for our professional advertisers to reach a 100% opt-in e-blast list in a cost effective manner. The Product Showcase is an opportunity for advertisers to pay for a portion of an e-blast and maintain the high impact effectiveness that an e-blast delivers. A total of 6 to 8 advertisers, each with an individual product to promote, combine to complete the Product Showcase. If more than 8 advertisers want to purchase an eProduct Showcase, additional eProduct Showcases are sent to accommodate demand. Each advertiser submits one static graphic of their product, one company logo with url link and 40 - 60 words of copy. The interactive department designs each advertiser's space and returns a proof to the client for an okay. Target one of our specific subscription lists: Equipment Today, Asphalt Contractor, Concrete Contractor, Pavement Maintenance, Rental Product News and ForConstructionPros.com.
Prices: Equipment Today: $850; All other lists: $650 per list
E-Blast Package
Put your company's products out front with ForConstructionPros.com's online advertising package designed specifically for CONEXPO-CON/AGG 2008 and IFPE 2008. Get a dedicated E-Blast advertising your company's equipment AND a product showcase position to one list or your choice: Equipment Today, Asphalt Contractor, Concrete Contractor, Pavement Maintenance or Rental Product News
Prices: Equipment Today: $2995; All other lists: $1495
Before, During and After the Show Package
Before: Send a dedicated e-blast to your customers and prospects telling them exactly where to find you during CONEXPO-CON/AGG 2008 and IFPE 2008. You can also have an auto response e-mail sent directly to you requesting an appointment during the show. This e-blast will go to one list of your choice: Equipment Today, Asphalt Contractor, Concrete Contractor, Constructuion Distribution, OEM Off-Highway, Pavement Maintenance, PRO Magazine, or Rental Product News.
During: Make a statement with a banner on the ForConstructionPros.com website during the show. Traffic to the ForConstructionPros.com site is bound to be explosive. Now you can stand out with a 120 x 120 banner on ForConstructionPros.com site the entire month of March 2008.
After: Send a thank you to all of those loyal customers and prospects for stopping by your CONEXPO-CON/AGG 2008 or IFPE 2008 booth. You tell us what to say and we'll design and send it out. This e-blast will go to one list of your choice: Equipment Today, Asphalt Contractor, Concrete Contractor, Constructuion Distribution, OEM Off-Highway, Pavement Maintenance, PRO Magazine, or Rental Product News.
Prices: Equipment Today: $3,395; All other lists: $1,895
Banners
FCP has just your size! Advertising on ForConstructionPros.com gets you immediate, measurable results. Whether you want to Rev up your branding message or drive click-throughs to sales, interactive banner ads can do the job. Our online ad choices allow you to pick the size that meets your budget and needs.
Prices: Call for Details
| ForConstructionPros.com | |
|---|---|
| Page Views | 63,415 |
| Visitors | 26,791 |
Eyeblaster Advertising
Stand Apart from the Rest! Your ad actively moves across the screen when readers go to ForConstructionPros.com's homepage. This is just one of options available to you when you choose Eyeblaster advertising for your marketing plans. Rich media solutions, utilizing Eyeblasters' state-of-the-art tracking and frequency settings, allow the advertiser to control not only who views the advertisement but how many times it is viewed by a site visitor. This is a unique ad unit in that Eyeblasters can aid in your branding campaigns, increase web traffic and grow sales of products.
Prices: $1,000 minimum per month plus banner position price
Sponsored Links
ForConstructionPros.com offers a variety of advertising sizes and pricings to allow all advertisers to tell their story to the heavy construction equipment audience. Sponsored links provide an economical hot link from the ForConstructionPros.com homepage to any landing page on your site.
The name of your company or product along with approximately 25 words of copy links interested buyers directly to your website. You may choose to bring this prospect to your homepage or to the site specific landing page that explains your product or service in greater detail.
Prices: $150 per month
CONEXPO-CON/AGG 2008 and IFPE 2008
Advertising Video Production Offerings
If a picture is worth a thousand words, how many words is a video worth?
Watch the video to learn more. Once you are finished viewing, scroll down to view the complete line of CONEXPO-CON/AGG 2008 and IFPE 2008 video production offerings.
Five-minute Full Length Feature
The five-minute full length feature video production will take an in-depth look at a manufacturer or company's products or services. They ForConstructionPros.com Video Network team will work with the manufacturer or company to produce this production.
To be included in the CONEXPO daily show broadcast the ForConstructionPros.com Video Network team must be brought on-site and have a full day dedicated to the capturing of the video and audio elements of the production. This day of video production must be completed by February 8.
An alternative is that the video production team will capture video at CONEXPO and use the footage to create the full length feature video production that will be put on the video network at a later date and/or included in an upcoming trade show video broadcast.
Note: The full production of a Five-minute Full Length Feature cannot be completed solely at CONEXPO.
Video Production Price: $4,999
Run Video on the ForConstructionPros.com Video Network: $833 per month
Deadline: Close date to reserve date for production to create video to be displayed at CONEXPO is January 11.
Close date to reserve time to capture video at CONEXPO that will be displayed later is February 10.
60-second Product Coverage
These video productions focus on a specific piece of equipment and highlight the features and points of difference.
A commercial produced by the ForConstructionPros.com Video Network team is just what you need to show your unit in motion. The manufacturing company submits a press release and/or other product information prior to the show. From this information, an audio script is created by the ForConstructionPros.com's Web Editor and approved by the manufacturer. Our voice over talent records the script for inclusion in the video. The video itself, shot at CONEXPO, features the unit highlighted in the commercial. The 60 second commercial is put together during the show and is included in the daily show's broadcasts as well as posted in the ForConstructionPros.com Video Network.
Video Production Price: $1,500
Video Run on ForConstructionPros.com per month: $1,000
Deadline for editorial materials and close date for sales: March 5.
60-second Commercials
Editorial Elements: Manufacturers that have pre-produced 60 second video can submit the video to ForConstructionPros.com for play during the daily show broadcasts and on the Video Network. All production for this package are the responsibility of the manufacturer. Note: The commercial does not have to be exactly 60 seconds, but it cannot run in excess of sixty seconds. In addition to being included in the daily show broadcasts, manufacturer's commercials will be individually posted to the Video Network.
Run Video on ForConstructionPros.com per month in 2007: $1,000
60 second commercial time during the CONEXPO-CON/AGG 2008 and IFPE 2008 Show Daily Newscast: $2000 per day, 5 days for $6,000
Tuesday, March 11 through Saturday, March 15
Deadline for Materials: All materials for commercials are due March 5.
