Create Traffic at your Show Exhibit

Use the preferred source of show information: The Show Daily.

Rates and information for the CONEXPO-CON/AGG 2008 and IFPE 2008 Official Show Daily published by Cygnus Business Media Inc.

Experience. Relationships. Knowledge.

The Show Daily is sure to be well-read because it's being published by Cygnus Business Media Inc. Cygnus is a leading B-2-B media company that has been serving the needs of professionals and business owners since 1937. Cygnus serves the needs of construction equipment owners, users and manufacturers with eight leading magazines reaching nearly 250,000 subscribers. We have the experience, relationships and market knowledge to make the 2008 Show Daily the very best.

We want to hear all about what you're doing at the show.

Send news releases regarding the products on display, special events, awards, contests and everything else your firm is doing at CONEXPO-CONAGG 2008 and IFPE 2008.
Send your news releases to: showdailyinfo@cygnusb2b.com.

For more information please visit our press page.

Directions. Information. Ideas.

The Show Daily is where show attendees look first for information on where to find exhibiting companies, schedules of events, and the latest about what's going on at the Show. At the 2005 Show nearly 7 out of every 10 attendees used the Show Daily for news and information.* For 2008, the Show Daily will deliver even more.

More live stories - 80% more than in the past. Providing more of what's happening at the show will generate greater interest and attention from attendees. Each issue of the Show Daily will deliver information that is critical to maximize the show experience of attendees such as:

Easy-to-read maps of the show floor
Exhibitor lists
Products at the show
Show news, events and highlights
Seminar and technical conference schedules
Association meeting information and updates

Plus, a complete listing of information to further enhance the show experience like news on evening events, attractions, maps of the city and information about restaurants and clubs.

^{* Irwin Broch & Associates, August, 2005}

Special Features in the 2008 Show Daily

The Show Daily will deliver the information that attendees look for to enhance their show experience. Plus, it will offer unique features that will give it lasting take-home value:

Construction Enriches Our Lives

This series of feature articles will focus on the quality of life that construction has helped bring to this country. It's a compelling story that is rarely seen in today's consumer media. In the 2008 Show Daily, show attendees will read feature articles on several of the projects that helped enrich the quality of life in America. Readers will get the complete story on what the situation was like before the project was started and what it has meant to the country since the work has been completed. During the same time these projects were changing the quality of life in America, the development of new components for whole goods was helping to significantly enhance the productivity of existing equipment or enabling entirely new products to be introduced. This information will be presented within the project story or as a sidebar within the story. These stories will appear in every Show Daily edition.

On the Road for 99 Years

The 2008 Show will be the 99th Anniversary of the first CONEXPO-CON/AGG which was originally called the Road Show. To celebrate this anniversary, we will be asking exhibitors to send in pictures of the equipment and products they had on display at their first exhibition at CONEXPO-CON/AGG and IFPE along with the current version of that equipment. It will be very interesting to see how capacity and efficiency has changed in some equipment in as little as 18 years or as many as 99.

IFPE Coverage

Every issue of the Show Daily will have a special section of 10 or more pages dedicated to reporting on the unique events of IFPE. These stories along with special features and coverage of seminars will be prominently promoted on the cover of each Show Daily so they are easy to find and read.

Tell Attendees Why They Should Visit Your Display

The Show Daily will be distributed at the entrances of CONEXPO-CON/AGG and IFPE, on the Show floor, at major hotels and on the buses bringing attendees to the Show. It will also be aggressively promoted to Show attendees through Cygnus publications and e-newsletters. Everyone coming to the Show will know that the Show Daily will be the place to start.

There are four editions of the Show Daily. Only exhibiting companies will be allowed to advertise in the publication. All advertisers will appear in all four editions. Rates are for one ad in each issue - a total of four advertisements, one in each issue of the Show Daily.

Size	Gross Rate
Tabloid page	$15,500
Page (7" x 10")	12,050
2/3 Page	9,250
1/2 Page	7,700
1/3 Page	6,135
1/4 Page	5,085

Tabloid Page Spread	26,000
Half Tabloid Page Spread	19,000
Page Spread	17,825

Back Cover (Tabloid Page)	18,600
Inside cover 2 or 3 (Tabloid Page)	17,825
All rates include four-color process. Black and white rate is $2,450 less than four-color rate. All rates and charges are gross. Space reservation deadline is February 15, 2008.

Mechanical Specifications

	Bleed	Trim
Tabloid Spread	22" x 14 3/4"	21 3/4" x 14 1/2"
Tabloid Page	11 1/8" x 14 3/4"	10 7/8" x 14 1/2"
Half Tabloid Page	11 1/8" x 8 1/4"	10 7/8" x 8"
Page Spread	16 1/4" x 11"	16" x 10 3/4"
Page	8 1/4" x 11"	8" x 10 3/4"
2/3 Page	4 9/16" x 10"
1/2 Page Standard	4 9/16" x 7 3/8"
1/2 Page Horizontal	7" x 4 7/8"
1/3 Page Standard	4 9/16" x 4 7/8"
1/4 Page	3 3/8" x 4 7/8"

Show Attendees Where Your Firm Is

The Official Maps for CONEXPO-CON/AGG 2008 and IFPE 2008 will be produced in conjunction with the Show Daily. The maps will be available throughout the Show. There will be 4 editions:

Map #1 — South Halls 1-4
Map #2 — Central Hall and Grand Lobby
Map #3 — North Hall, Blue Lot and Green Lot
Map #4 — Gold Lot and Silver Lot 1-3

Each area map will be available in English and to help our international visitors each map will also be available in Spanish and Chinese. Your ad will appear on each version of the area map you choose to place your advertising message.

Size	Gross Rate
Premium Map Spot (3-1/2" x 2")	$3,000
Double Premium Map Spot (3-1/2" x 4")	5,900
Back Cover	15,000
Rates are for one map. Rates include four-color process. Rates are gross. Space reservation deadline is February 15, 2008.