For Construction Pros

The Digital Evolution

Social media can provide construction businesses with tools they need to communicate with customers.

Article • October 17th, 2011

Low Bid Is Not Enough

Ever been low bid and didn't get the job? Follow these 10 tips to win more profitable work.

Article • September 19th, 2011

The Business Of Marketing: Knowing Your Allowable Cost Per Lead

Cost Per Lead (CPL) is one of the four Key Performance Indicators to track in your construction business marketing.

Article • September 16th, 2011

Don't Be a 'Guesstimate' Contractor

In Part 1 of George Hedley's Business Toolbox Series, he explains the difference between margin and mark-up and how to calculate overhead.

Article • September 1st, 2011

A Contracting Connection on Facebook

Whether you spend time or not posting weekend events and vacation photos on Facebook be aware that this social media phenomenon can have some real benefits for your business. Not only does it allow you to connect regularly with prospects -- but it...

Blog • August 18th, 2011

How to Generate More Leads for Increased Sales

Everyone wants more sales - everyone wants more "profitable" sales. But not everyone is willing to do what it takes to be in position to GET those sales.

Article • July 13th, 2011

Construction Marketing GPA Offers Marketing Report Card

Free grading service looks at five categories of your company's marketing.

Press Release • July 12th, 2011

Defining Who We Are

By defining your company you differentiate yourself from the competition.

Article • June 22nd, 2011

How to Define Your Company

Differentiate yourself from the competition by knowing who you are.

Article • June 14th, 2011

9 Timely Tips for Pre-Presentation Preparation

In today's industry, contractor presentations to owners, architects and association members are becoming more common. Be prepared when you have to get up on that stage and share your expertise with a crowd.

Article • May 20th, 2011

How Much Information Is Too Much Information

Tips for finding the right amount of information to share with a customer without the risk of talking yourself out of a sale.

Article • May 11th, 2011

Why Most SWOT Analyses Stink

A poor SWOT analysis can prevent businesses from realizing their full potential while a good analysis is a cornerstone of good business strategy.

Article • April 6th, 2011

Four Ways to Make Social Technologies Relevant to Your Business

Social media technologies can drive revenue and benefit back office operations.

Article • April 5th, 2011

How to Make Salespeople More Effective

The challenge for salespeople is to be ahead of the curve, not behind it.

Article • March 15th, 2011

Put Your Marketing to the Test and See How You're Doing

It has become common to fabricate in marketing, but that is not the best way to sell your products. Take this simple test to see if your marketing passes the truth test.

Article • February 16th, 2011