Marketing & Sales

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  • 10 Marketing Tips that Drive Sales
    10 Marketing Tips that Drive Sales

    Follow this 10-point marketing plan to generate new business and encourage repeat sales.

    Article • January 16th, 2011

  • Social Media for Construction

    Blogs, facebook and twitter, oh my. Social media. By now you've heard the term and probably heard the advice that you need to be active in social media for the sake of your construction business. But this is a vast landscape and the strategies...

    Podcast • January 12th, 2011

  • Don't Waste a Good Recession

    How to use marketing to succeed in challenging times.

    Article • January 10th, 2011

  • Putting the Strategy in Sales

    To be a great sales today means to be a great strategist - another class on sales skills will not markedly improve sales performance.

    Article • December 15th, 2010

  • How to Build a Referral Engine

    The right kind of referred leads are often more qualified, less price sensitive, and more apt to refer business once they become a customer.

    Press Release • December 14th, 2010

  • Communication Techniques That Win Sales

    Old-fashioned, one-to-one communications still reigns supreme in the world of sales.

    Article • December 14th, 2010

  • It's Not a Revolution, It's Execution

    The key to marketing decorative concrete in today’s economy is in how you execute the basics.

    Article • December 14th, 2010

  • Slow Your Selling to Speed Your Customers' Buying

    No matter what it is you're trying to sell, you can often speed up the customers' buying process by slowing down your sales process.

    Press Release • December 7th, 2010

  • Transaction Versus Interaction

    Focus on interacting with customers instead of just going through the transaction.

    Article • October 14th, 2010

  • Social Media Marketing and Your Decorative Concrete Business

    Use social media to promote and advance your business

    Article • August 30th, 2010

  • Marketing Polished and Stained Decorative Concrete Floors
    Marketing Polished and Stained Decorative Concrete Floors

    When it comes to marketing polished or stained decorative concrete floors contractors should focus on promoting the benefits as well as the aesthetics.

    Article • July 1st, 2010

  • 8 Steps to a Professional Online Presence

    Creating a professional online presence is a must for businesses these days, including those in the construction industry.

    Article • July 1st, 2010

  • Shhh! Silence Can Lead to Sales

    Second in a two-part article offers three tips on how avoid talking yourself out of a sale.

    Article • June 25th, 2010

  • A Tagline for Your Construction Business

    Forbes.com recently ran an interactive feature on the best advertising tag lines. I'm guessing you know pretty much everyone one. That's what makes a tag line so great - it's memorable. So when the customer remembers the tagline they tend to remember...

    Blog • June 3rd, 2010

  • Construction Marketing Association Launches

    Marketing managers and executives in the construction industries now have a professional association. The recently-launched Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North...

    Blog • May 17th, 2010

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