For Construction Pros

Marketing & Sales

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Business 101: First Impressions That Sell

First impressions can make or break a sale.

Article • March 15th, 2006
Relationship Marketing

Working with other professionals can help you build your business.

Article • March 15th, 2006
Vanity Numbers Spell Success

Rolling billboards are paying off for the pavement industry.

Article • March 9th, 2006
Sales and Marketing for Decorative Concrete 101

With the popularity and growing demand for decorative concrete, many contractors believe their work will sell itself with little, if any, promotions.

Article • January 19th, 2006
Marketing Relationships

Innovative efforts are redefining market boundaries for pavement contractors.

Article • January 18th, 2006
Vanity Spells Success

Vanity numbers have proven their worth in other industries; are they right for your business?

Article • January 18th, 2006
How Do You Go to Market?

Whether they consider themselves "residential" or "commercial" contractors, "stripers" or "sweepers," there are many different ways pavement contractors go to market.

Article • January 18th, 2006
Shake It Up

Take an objective look at your marketing program to make sure it stays fresh.

Article • January 6th, 2006
Selling To The Homeowner

A dozen tips to increase your business.

Article • August 1st, 2005
More Tips to Keep Your Sales Funnel Full

Four more proven techniques or processes you need to consider as you work to improve your sales efforts

Article • June 1st, 2005
Improve Your Sales by Improving Your Sales Funnel

For efficient sales results, you must clearly define what type of customer is most profitable to your business.

Article • May 1st, 2005
The Basics Of Telephone Etiquette

The first impression you leave with customers is often delivered over the phone, so make sure it's positive.

Article • February 1st, 2005
Advertising tips

Experts shed some light on media purchases

Article • February 1st, 2005
Let the mailman be your salesman

How to use direct mail to generate sales and repeat customers

Article • February 1st, 2005
Make a marketing splash

What rental businesses can do to make their message heard

Article • February 1st, 2005