For Construction Pros

Marketing & Sales

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6 Tips for Improving Your Business During Tough Economic Times

By Jared Everett When businesses begin to become financially strained one of the first budgets cut is maintenance, especially preventative maintenance. While there are short-term reasons to reduce maintenance budgets, these firms will be faced...

Article • February 17th, 2009
Maximizing On Your Business' Exposure

How to use publicity over and over and over again.

Article • January 29th, 2009
Keeping Sales Up in a Downturn

How to keep sales up through the cycle and find yourself in an even better place when the economy picks up.

Article • January 27th, 2009
Marketing Online - Exploiting the Power of Web 2.0

How to foster a positive online reputation and influence people to choose you.

Article • January 5th, 2009
Pave the Way to Better Business with Direct Mail Marketing

Direct mail marketing can promote your construction business and help attract new customers.

Article • December 11th, 2008
Referral Marketing Helps Breed Success

Success breeds success when you are aggressive.

Article • November 24th, 2008
A Guide to Better Business with Direct Mail Marketing

Direct mail marketing can promote your rental business and help attract new customers.

Article • November 24th, 2008
Promote Now to Build Future Business

After months of denial, the Federal government has finally admitted that we've entered a recession - at least in "parts of the country." While this comes as no surprise to most of us, it does underscore the severity of the problems the U.S. economy is...

Article • November 20th, 2008
Becoming Better at Sales

Eric Herrenkohl, President of Clarius, Inc., is the latest guest on the Construction Business Podcast. Eric talks about the process of turning contacts into clients and how to overcome sales call reluctance.

Podcast • October 17th, 2008
tPublicity a Powerful Compliment to Traditional Advertising

With all the advertising and marketing options available today why should a business owner implement a publicity campaign?

Article • October 17th, 2008
Repeat Sales: The Key to Long-term Growth

The best way to grow your business is through repeat sales with the customers you are already working with.

Article • October 16th, 2008
The Reluctant Salesperson

Top tips for sales success.

Article • October 7th, 2008
Pssst! Your Customers Are Talking About You

Surveys can be an effective tool for growing sales and turning customers into loyal repeat customers.

Article • October 7th, 2008
Publicity: A Powerful Compliment to Traditional Advertising, part II

Working with the media to become their prime resource for articles.

Article • October 2nd, 2008
Develop a Mission Critical Plan to Build Sales

Creating a sales process map will help improve business results.

Article • September 8th, 2008