For Construction Pros

Put Your Marketing to the Test and See How You're Doing

It has become common to fabricate in marketing, but that is not the best way to sell your products. Take this simple test to see if your marketing passes the truth test.

Article • February 16th, 2011

10 Marketing Tips that Drive Sales

Follow this 10-point marketing plan to generate new business and encourage repeat sales.

Article • January 16th, 2011

Social Media for Construction

Blogs, facebook and twitter, oh my. Social media. By now you've heard the term and probably heard the advice that you need to be active in social media for the sake of your construction business. But this is a vast landscape and the strategies...

Podcast • January 12th, 2011

Don't Waste a Good Recession

How to use marketing to succeed in challenging times.

Article • January 10th, 2011

Putting the Strategy in Sales

To be a great sales today means to be a great strategist - another class on sales skills will not markedly improve sales performance.

Article • December 15th, 2010

Communication Techniques That Win Sales

Old-fashioned, one-to-one communications still reigns supreme in the world of sales.

Article • December 14th, 2010

It's Not a Revolution, It's Execution

The key to marketing decorative concrete in today’s economy is in how you execute the basics.

Article • December 14th, 2010

How to Build a Referral Engine

The right kind of referred leads are often more qualified, less price sensitive, and more apt to refer business once they become a customer.

Press Release • December 14th, 2010

Slow Your Selling to Speed Your Customers' Buying

No matter what it is you're trying to sell, you can often speed up the customers' buying process by slowing down your sales process.

Press Release • December 7th, 2010

Transaction Versus Interaction

Focus on interacting with customers instead of just going through the transaction.

Article • October 14th, 2010

Social Media Marketing and Your Decorative Concrete Business

Use social media to promote and advance your business

Article • August 30th, 2010

8 Steps to a Professional Online Presence

Creating a professional online presence is a must for businesses these days, including those in the construction industry.

Article • July 1st, 2010

Marketing Polished and Stained Decorative Concrete Floors

When it comes to marketing polished or stained decorative concrete floors contractors should focus on promoting the benefits as well as the aesthetics.

Article • July 1st, 2010

Shhh! Silence Can Lead to Sales

Second in a two-part article offers three tips on how avoid talking yourself out of a sale.

Article • June 25th, 2010

A Tagline for Your Construction Business

Forbes.com recently ran an interactive feature on the best advertising tag lines. I'm guessing you know pretty much everyone one. That's what makes a tag line so great - it's memorable. So when the customer remembers the tagline they tend to remember...

Blog • June 3rd, 2010